Whitepapers
Latest whitepapers

The CEO’s guide to generative AI: Responsible AI & Ethics
By ITPro published
Whitepaper Discover how ethics can’t be delegated

The smarter way to serve customers: AI for customer service
By ITPro published
Webinar Understand the profound impact and potential of generative AI for customer service

The CEO's guide to generative AI: A new way to run your business
By ITPro published
Whitepaper Rethink your AI assumptions, plans, and strategies in real-time

The future of HR and talent in the age of generative AI
By ITPro published
Webinar Transform your people management, support your workforce, and optimize your HR strategy

Clean energy: The customer-centric frontier for modern utilities
By ITPro published
Whitepaper Adopt new technologies to help drive clean energy adoption

The data store for AI
By ITPro published
Whitepaper Choose a data lakehouse solution that provides modern data foundation to scale AI

How IBM and Adobe craft personalization at scale
By ITPro published
Whitepaper Combining the content supply chain, CX orchestration, and intelligent commerce for ideal personalization

Grow your business and champion innovation with hybrid cloud
By ITPro published
Whitepaper Modernize applications for a more secure and sustainable transformation
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